Required skills

literacy skills to interpret and evaluate requirements and to document reports

numeracy skills to analyse numerical and other data and to perform media calculations

problem solving skills to manage contingencies

technology skills to perform calculations and to create complex spreadsheets

Required knowledge

sources of media and comparative data

media calculation principles and practices including

Average Quarter Hour AQH

Cost per TARP

Cost per Thousand CPM

Cumulated Audience Reach CUMES

effective frequency

effective reach

frequency

Gross Rating Points GRPs

number of responses

reach

Target Audience Rating Points TARPS

principles of software packages used when performing media calculations

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations codes of practice and national standards such as

antidiscrimination legislation

consumer protection laws

copyright legislation

ethical principles

fair trading laws

privacy laws

Trades Practices Act

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

calculation and presentation of media costings and electronic media ratings using mathematical techniques for media selected to advertise at least one product or service

knowledge of media calculation principles and practices

Context of and specific resources for assessment

Assessment must ensure

access to an actual workplace or simulated environment

access to office equipment and resources

access to an advertising brief

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

analysis of responses to case studies and scenarios

assessment of written reports on media calculations

demonstration of media rating and mathematical techniques

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

observation of demonstrated techniques in calculating media ratings and advertising media problems

oral or written questioning to assess knowledge of software packages for media calculations

review of media calculations spreadsheets

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

other advertising units

Agency service fees may include:

Advertising media may include:

Media rating measurements may include:

Qualitative attributes may include:

Quantitative attributes may include: